Our mission is simple; to help individuals discover the colors and silhouette that harmonize with their natural features, personality, and style preferences.
With Singapore’s diverse mix of cultures and people with unique skin tones, personalities and style preferences, code.d’s vision is to create a place where diversity is celebrated and where each person can confidently embrace their individuality and feel more confident in their own skin and shape.
My venture into color analysis began as a personal revelation that refined my style and choices, bringing out the best from my natural features.
We all aspire to look and feel our best. It’s a two-way street. Feeling confident and empowered in one’s appearance starts with understanding and embracing one’s unique color palette.
Through personalized color and style analysis sessions, my goal is to unlock the potential for each person to express themselves confidently through their fashion and makeup choices.
Whether you're seeking a wardrobe refresh, makeup guidance, or simply want to feel more self-assured in your choices, I am committed to providing a warm, insightful, and personalized experience.
- Alethea
The Team
Alethea
Founder and Director
(Winter)Colour Expert, Image and Style Guru, Makeup Artist, Client Experience Manager, Creative Consultant, Logistics, Operations, Education Director, Everything.
Yee Ling
Image Consultant
(Autumn)Colour Connoisseur, Customer Delight Specialist, Administrative Ninja, Problem-Solving Pro
Megan
(Summer)Image Consultant,
Makeup Artiste
Style Guru, Makeup Artist,
Logistics Wizard, Client Happiness Hero
Jia Wen
(Autumn)Marketing Intern,
Junior Image Consultant
Image Consultant Trainee,
Content Curator, Brand Voice Amplifier
Coco
(Spring)Image Consultant,
Makeup Artiste
Style Advisor, Shopping Enthusiast, Retail Therapy Expert, Makeup ArtisteCOCORY Personal Color System
KS Color System, PCCS Color System
Cube Colorimetric Device
At code.d, our personal color analysis is based on a systematic, research-driven approach using data from tens of thousands of skin tones. We customize our system by integrating Korea’s KS Color System and PCCS Color System with insights from Western Color Systems and diverse beauty standards. Enhanced by the Cube Colorimetric Device, we ensure precise diagnosis of skin tones for accurate color recommendations. Additionally, our expertise spans makeup terminologies, deeper skin tones, and male fashion, enabling us to provide tailored recommendations for a diverse range of individuals.
‘Code’ encapsulates decoding personal colors through a systematic approach to color analysis, and the artistry behind uncovering the palette that harmonizes with your unique, natural features and personality.
Why code.d?
Personalized Recommendations
Receive personalized recommendations that extend beyond your colour analysis results alone. Whether it's makeup products or clothing, our recommendations take into account your individual skin tone, type, style preferences, and specific needs. We ensure you're equipped not just with a list of suggestions, but also with the knowledge to identify the right colours while shopping.
Transparent Pricing
Upfront and straightforward pricing model that reflects the founder's commitment to offering value equivalent to what they would personally expect to receive.
Inclusivity
We warmly welcome everyone, including men and individuals with deeper skin tones, reflected in our inviting brand colours. Accompanying guests are welcome to join your session, regardless of whether they're paying customers.
Track Record of >3000 individuals analysed
Benefit from code.d's extensive experience, having analysed over 3000 individuals, ensuring a proven track record of delivering high-quality colour analysis services.
Trusted Expertise: Tailored Solutions for Your Professional Image and Event Success
With a strong reputation for reliability, expertise, and exceptional customer service, we provide polished and professional interactions as we understand your corporate needs.
Digital Library Resource Hub
Access a comprehensive resource hub designed to empower customers in understanding and effectively applying their colour analysis results, going beyond mere knowledge to practical application.
Customer-Centric Approach:
At code.d, customer satisfaction is our priority, with attentive service, detailed consultations, and ongoing support.
Content Creation and Filming:
Capture your colour analysis journey with us—film and document your session in our studio, with tripods ready for your convenience.
Cosy Studio Ambience
Experience your unique colour analysis experience in a comfortable setting, ensuring every aspect of your visit contributes to a truly memorable experience.
Accessible Location
Conveniently located in the heart of Singapore at Clarke Quay, our studio is just a short walk from the nearest MRT station. Situated amidst the vibrant nightlife and tourist hub, we cater to everyone—from corporate professionals to travelers exploring the city